Flailing. That’s the only way I can describe what Barnes & Noble is currently doing. It’s slashing prices on all its reader and tablet models and just this morning introduced a new video consumption app that can sit on top of both its own tablets and third-party devices, including Rokus, iPhones and iPads
These developments come just months after the company unloaded its CEO and announced that it would try to find someone else to build its line of Android tablets. Which is the same as saying, “We’re done selling Android tablets.” Seriously, what’s the point of someone else buying the Nook IP, building the tablets and selling them under Barnes & Noble name? Certainly it wouldn’t be for the brand lift. Read more...
More about Barnes Noble, Nook, Barnes And Noble, Tablets, and Tech