YouTube is finally adding one-click embeddable Subscribe buttons to offsite pages, allowing users to subscribe to a company or individual's channel without visiting its YouTube page.
For paid channels, the Subscribe button links to the channel pages rather than automatically subscribing users, YouTube noted in a blog entry.
The move is a part of an effort to encourage users to subscribe to more channels.
"We want to help you build your channel's audience where ever your fans are," a YouTube spokesperson told Mashable. "Just like you've been able to embed your videos, now you can embed a one-click subscribe button on your site to make it easy for fans to follow you on YouTube."
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