Birchbox, the popular ecommerce service for beauty products, announced Monday that it has raised $60 million in funding.
The Series B funding round was led by Viking Global Investors and brings Birchbox's total funding to date to just more than $70 millionFortune, which broke the news, reports that the latest funding round values Birchbox at around $485 million
From the start, the Birchbox team has tried to rethink the experience for customers discovering and making first-time purchases of beauty products online. During the holiday season last year, Birchbox's founders saw a notable uptick in traction among brands and consumers and decided it was time to raise additional funds to seize the momentum. Read more...
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