Tim Cook Narrates Apple Ad on Saving the Planet

It's extremely rare for an Apple CEO to narrate one of the company's commercials personallySteve Jobs did it once for the famous "Here's to the Crazy Ones" ad as part of the company's "Think Different" campaign in 1997, but the Jobs version never made it to air

That means Tim Cook became the first leader of the world's most valuable technology company to put his voice into an actual ad campaign on Monday, when Apple released a 90-second film called "Better" (watch above). The ad focuses on everything the Cupertino giant is doing to reduce its carbon footprint, from using less packaging to recycling its products to building data centers powered entirely by solar energy. Read more...