Nike Is Positioning Fuelband Software for Wearables Like the iWatch

When news broke late Friday that Nike had laid off part of its Fuelband fitness tracker team and had plans to abandon the corresponding hardware, some considered the announcement a failure in the wearable tech space

At a time when wearables are on an uptick, the news raised questions about why Nike was making the unusual move to slash its hardware team and curtailing plans to make another fitness tracker. Some saw it as a proactive effort to avoid being squashed by the likely growth of smartwatches that bake both fitness tracking and smart notifications (email and phone calls) into one device. Read more...