Link building
- Disavow link tool announced at PubCon
- Plain text file using popular modifiers (site: domain:)
- Use site: to disavow an entire domain otherwise list full path of each URL
- In general SEOs were leery about using the disavow tool, Google crowdsourcing quality via SEOs.
- Post-Penguin Google update Jim Boykin suggests anchor text distribution to be at least 50% branded or generic variants.
- Jim Boykin said with the current state of SEO it’s best to fully target the long tail 1K+ keywords sometimes but going heavily after money terms is a “recipe for disaster”.
- One of Google’s most recent updates is targeting commercial intent link building. Company name + generic keywords are good, just not exact match anchors unless it’s an established brand like Cheap Flights. An example of a branded variant is “As Seen on Top TV Stuff”.
- Read patent #8046350 (commercial intent/EMD patent) and how it affects SEO.Anchor text distribution – if top 5 are all money keywords it’s extremely unnatural and will likely be penalized. If majority of your links go to homepage that’s a bad thing. Make sure that sites with very high homepage percentage vs. internal distribution gets corrected. Watch out for too many links from the same C-block. Too many links from homepages is a bad thing & sitewides.
- Plain text file using popular modifiers (site: domain:)
Conversion
- Updated Chrome autocomplete code released at PubCon
- E-mail address field example: <input type=”text” name=”field1” x-autocompletetype=”email” />
- Expected to highly increase conversion of Google Chrome users
- http://googlewebmastercentral.blogspot.com/2012/01/making-form-filling-faster-easier-and.html
- Action: Audit sites for autocomplete best practices & future development
Google Authorship
- To get away from backlinks for rankings this is expected to be Google’s way of ranking better content
- Those who use it will be more easily trusted. Those who don’t won’t receive the benefits
- Over time authors will become subject matter experts on a particular subject and their relevant content will perform better than less known/authoritative authors writing about the same topic
- Greg Boser, Aaron Wall, & Jim Boykin seemed to be the most experienced with authorship.
- Action: Attach G+ profiles to WordPress authors so our content performs better
Mobile
- m.domain.com for mobile sites – Google handles better in general
- Click to call is a huge opportunity that most mobile marketers are ignoring completely
- Action: Review for mobile optimization
- http://www.howtogomo.com/
Great set of tools:
http://www.internetmarketingninjas.com/tools/#seo